About

This page is a place for me to not only mark my progress, but also reflecting on where I’m heading as a designer.

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Jul 16, 2026 3:48amNESW

Last updated June 2026

Preface

Over the past 5 years, I have been fortunate enough to hone my skills across the gamut of digital design—from brand and creative coding to web and product.

Software has been especially significant to my growth and ever increasingly, technology at large—yet I find myself more drawn to how we engage with designed artifacts in more tangible and environmental contexts.

While this page will inevitably change to better document my learnings and approach to design, the following list of values will likely remain constant as my foundation for what I do.

My key values

Make things easy to read and worth reading.

Beyond finessing typographic details, I spend more time reframing research and restructuring arguments.

By doing so, I ensure that relevant content is surfaced as immediately and appropriately as possible.

Have foresight for details, but avoid overcomplicating.

I consider material, technological and visual choices with a great deal of curiosity—preferring deep dives on historically established precedents over trends.

While I enjoy explorations and experiments, I value creating solutions achieved with restraint.

Maintenance over permanence.

While timelessness is often equated with great design, I believe that systems should persist even if the designer is not present—ensuring ease of repair, when things eventually don't work like they used to.

I also take time outside of work to keep honing my fundamentals in visual design, ensuring that they do not erode without proper practice.

My statement on artificial intelligence (AI)

In my experience with publicly available generative text models, coding speed has been the greatest and only advantage in my work as a designer and developer. However, I have not necessarily been able to trust these technologies as an collaborator nor mentor for design—let alone, best practices in building systems for the web.

Recognizing that large language models are statistical in nature—biased by the data that they are trained on—I object to applying human-like qualities to these systems such as AI's ability to "know" or "understand". Instead, I value the conversations I can have with other people—building connections and sharing knowledge, face to face.

Just as the internet is so intertwined with our daily lives, I recognize that these technologies will inevitably become more integrated. Because of this, I strive to consciously limit using these tools where possible—even in the face of difficulty.

Knowing where to start learning is often the most difficult part of our discipline, and often feels like the main reason why AI is so appealing.

In response to this, the following resources have been curated by myself to hopefully help anybody with an inkling of an interest in design, regardless of their background or experience.

My library

    • Envisioning Information

      Edward Tufte

    • The Visual History of Type

      Paul McNeil

    • Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems

      Chris Calori & David Vanden-Eynden

    My résumé

    Experience

    • Freelancing

      Design and web development for local clients and communities

    • K-Scale Labs

      Brand and web design for SF-based robotics startup

    • TEDxSFU

      Creative direction, typeface design, and editorial design for conference

    • Invoke Digital

      Product design internship at Vancouver-based agency, prototyping solutions for clients

    • Guusto Gifts

      Brand, web, and product design for HR recognition software startup

    • Touchpoint IxD

      Design and archiving legacy pages for SFU's annual design conference

    • SFU Surge

      Brand, mascot, and visual design for SFU's largest student-run hackathon

    Education

    Simon Fraser University

    Vancouver, B.C.

    Bachelor of Science with Distinction

    Interactive Arts & Technology

    Specialized in interaction design and developing digital tools for the web

    Undergraduate Entrance Scholarship Recipient

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